What is onpage SEO?
OnPage SEO is a search engine optimization technique that helps search engine bots understand what your page is about. It is possible to rank webpages in Google by optimizing meta titles, scripts, heading tags and internal links.
When we want to optimize a webpage or website, two things come up:
1. On-page SEO optimization
2. Off-page SEO optimization
Offpage optimization basically refers to the signals coming from outside your website. Such as: backlinks . In today's article we will mainly discuss onpage SEO. One day offpage SEO can be discussed.
On-Page SEO Optimization Tool:
The onpage SEO optimization tool usually ensures that you provide the latest data needed to perform onpage SEO. There are many types of onpage SEO optimization tools available in the market today. One of them is Yoost SEO Plugin. The Yeost SEO plugin comes with WordPress. You can also do onpage SEO optimization with the free version. I used this technique very well, that's why you got my page on Google. Never confuse on-site SEO with on-page SEO optimization. Onsite SEO is the SEO optimization of the entire website, such as: sitemap, permalink structure, etc. Onpage SEO SEO of a specific content. Such as: placement of targeted keywords, meta titles. Description etc.
Why onpage SEO optimization is needed?
Google also ranks websites through onpage SEO in 2021. Although Google is much smarter than before, they still use some of the earlier techniques to rank websites. Such as: keywords within the content; Which is part of OnPage SEO.
What is the benefit of ranking the webpage in Google?
Google is currently the most popular search engine. Billions are searched every day. Most people click through the top 3 Google results. So you can get a lot of traffic / visitors by ranking in Google. Then you can understand why our website should be ranked in Google. But does Google rank websites based solely on onpage SEO?
No !!
Google ranks more than 200 things when it comes to ranking a website. Onpage SEO is one of them. If you want to get website visitors from Google, you should not underestimate OnPage SEO. The webpage ranks according to the keyword matching within your webpage. So if you do well on-page SEO, the webpage will rank faster.
11 Ways to Do Onpage SEO - 2022
Before sharing some on-page SEO tricks, it is good to know some non-technical things: -
- Improving user experience
Make your website responsive and try to keep broken links as low as possible.
- Reduce bounce rate
Maintain professionalism on the site, so that visitors to your website do not back down immediately.
- Quality content
Content is all about your website. If your website does not have good content; By no means do I want to convey that I recommend for the mother to be inactive.
I hope you have read the above words carefully. Now let us rank our website on Google by knowing 10 onpage SEO techniques.
1. Meta title
When it comes to webpage ranking, meta titles are very important. Attractive meta titles will increase the clickthrough rate of people on your site. The more people click on your content, the more Google will rank the webpage. Try to include targeted keywords within the meta title. Putting targeted keywords inside the title will help Google rank you very quickly. Do not use the same keyword more than once within the meta title. It falls within the keyword stuff; As a result, Google may penalize you; As a result, your content will lose rank. It is better to give meta titles in 75 letters.
2. Post Permalink Structure
Make sure the URL of your post is displayed correctly. Try putting keywords inside Permalink and exclude special characters. For example: commas (,), buckets, underscores (_) etc. should not be used inside the URL. You can use a hyphen (-) to combine two words within a URL. Many CMSs use WordPress Hyphen (-). The correct URL is usually seen as: https://www.bnlite.com/ Instagram-to-money-earnings
3. Heading tags
Heading tags are very important for ranking an article. Although many SEOs say that heading tags are less important. From my experience, using keywords inside heading tags helps a lot in ranking articles. Use the subheadings to highlight some points or content in the post. H1, H2, H3 These three heading tags are usually taken seriously in a post.
Some rules for using headings:
- Use the H1 tag only once inside the article.
- You can use the H2 tag a few times, but don't overdo it.
- You can also use the H3 tag multiple times.
Search engines take the tags of your posts seriously. Write the heading tags nicely.
But insert keywords as well; However, so that the user does not understand, you have forced the keyword. You can easily see if you have used the heading tag correctly in WordPress (as shown in the image above).
4. OnPage SEO: Use of Table of Content
Since currently detailed content is ranking fast in Google, sometimes our content is 3000- 5000+ words. By providing a table of contents, the article helps users understand that Kiki has discussed the topic. The part that the user is interested in reading can easily jump, which goes to Google as a good user experience signal.
5. Keyword density
Saying that you have to give keywords inside the article, give more keywords, so that it doesn't happen. Don't use keywords too often in posts. Always try to keep keyword density below 1.5%. The more keywords you use, the more likely it is that your post will rank. Instead, Google could impose penalties for incorrectly inserting more keywords.
6. Meta description
Each of your blog posts should include a unique and relevant meta description. One thing to keep in mind is to use targeted keywords in meta descriptions. If many SEO optimizers say that meta description is not important for ranking in Google. That is partly true. The use of keywords inside meta descriptions to do onpage SEO helps to boost SEO even a little bit. The use of accurate and targeted keywords in meta descriptions helps to rank on the first page of Google.
7. Alt text and Name in the image
Image optimization may not be as helpful for Google rankings, but it is an opportunity for you. The use of keywords inside “image title” and “alt text” makes your article more focused. Be sure to use keyword related words when uploading images. After uploading the image you must enter the alter tag keyword.
The importance of photo in the article: -
Using the image makes the article more user friendly. There is no image option to write engaging content. In other words, if you give a picture, the visitor will always be on your page. So that Google will help to rank your page.
One thing: - High resolution images will slow down your website. So make the image as small as possible by optimizing the size.
8. The number of words in the article
Many people have a question in their mind, how many articles rank on the first page of Google? No one has a direct answer to this. However, Google considers content with less sound to be less informative content. So it is important to write more wordy content to rank the webpage on Google. According to most SEO optimizers it is always better to write 1000+ words of content. Content with detailed descriptions ranks very fast in Google.
Tips: Do a Google search before writing content on any topic or keyword. Publish quality, high-sounding content from your competitors. Then you can easily go to FIRST PAGE on top of them.
9. Schema Markup
Schema Markup carries a lot of importance within the onpage SEO technique. By optimizing your content, the schema will help you to beat your competitors. Using Schema (Structured data) gives search engines a better idea of your content; Which helps a lot in ranking. Using schema markup shows your page on Google in a way that will increase your CTR. Eventually Google will rank you 5 times faster.
10. Internal Linking
Interlinking blog posts will help your blog readers spend more time on your blog, and it will also help them pass the page rank on other pages of your site. When interlinking, try to use the keyword as anchor text, but not too often. When you link relevant pages to your post internally, search engines think that the information in your post is very detailed. Moreover it gives Google a clear idea about the topic of the post.
The correct combination of anchor text + internal link helps to rank inside the post.
Of course the internal links must be relevant and necessary. Only then you will get the benefit of internal linking.
11. Quality content
This issue needed to be discussed at the top. Because that's the most important thing about Google PageRank. If the quality of your content is poor, use as many SEO tricks as possible; There is no profit. Maybe with low-quality content, even if the webpage ranks; After some time, the page will be deranged. Google always tracks your site's data; How long the user has been on your site, what is your bounce rate; Rankings are based on these. With low-quality content, visitors will quickly leave the page, increasing bounce rates; Eventually your webpage will start losing rank. So the first thing to do in SEO is to focus on quality content; Follow the rest of the tips immediately. You will see that your site is coming up in the first result of Google.
Onpage SEO List-2022
Here's a checklist you can use to make sure; That you are doing everything possible to rank higher in search engines.
Where to enter keywords: -
- Enter the keyword in the title.
- Try using keywords in permalink.
- Enter keywords within the first 100 words of the post.
- Keywords in the Image Alt tag.
- Use of keyword synonyms within the article.
- Use keywords inside H2 & H3.
OnPage SEO Ranking Factor - 2021
- Keep the permalink short.
- Use multimedia (video, audio, pictures, slides) inside the post.
- Write 1000+ word content.
- Before uploading images, optimize (name and size).
- Adjust the page speed of the site.
- Give meta titles within 75 words.
- Use 175 word meta description.
- Link up related articles internally.
- Provide outbound / external links to related and high quality articles.
- Use breadcrumbs
- Use FAQ Schema.
Some more issues: -
- Use pictures for Facebook and Twitter; This means that if you share, the thumbnail will come.
- Use social share buttons; So that visitors can share your post if they want.
- Use related posts; To reduce bounce rate.
Things not to do: -
These issues can ruin your page rank.
- Do not use H1 tag more than once (use only H1 tag for post title).
- Do not repeat h2 and h3.
- Don't do keyword stuffing.
Topics to focus on:
- Give the target keyword the title of the post.
- Write content focusing on long tail keywords.
- Explain the article: Look at the first 5 articles from Google, write more wordy content than them.
- At the end of the blog post, ask users to share and comment.
How to bring the site to the first page of Google?
To get your site on the first page of Google, you need to write quality content. Create content that is well-read and understood by Google bots and people. This means that your post needs to be optimized for both Google bots and visitors. You can optimize your post better with the tips shared on onpage SEO.
Tips for ranking on the first page of Google?
There is no shortcut for ranking in Google. Even if you rank by using shortcuts, you will not be able to last long. First you have to give quality content. Properly follow the onpage SEO tips. Your website needs to be structured in such a way that visitors spend a lot of time.
Conclusion :
Search engine optimization is a lot of patience. You cannot rank your site # 1 overnight.
No tips and tricks usually work in SEO. Many would argue for page rank in shortcuts.
In fact, they are not very useful. Most of the time, once the page is ranked, it will start losing rank again.
Focus only on SEO, not on the user; The user will not have much time on your page.
Which gives the signal to Google, the quality of the page is not improved. So Google will start de-ranking you.
What can be done then: -
Optimize pages in the right way; So that Google bots and users can easily read your page.
The page is not meant for the user to see your page -> Google bot created for it.
So look at the quality and format of the content as well as using the tags correctly.
Today / tomorrow your page will conquered Rank # 1 in the search engine Google, Bing , Yahoo.
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